YouTube has become a complete red ocean, and even AI that can create videos using only text has appeared.
Although it seems that there is no chance to take advantage of it after being hunted, it is actually still the number one method to make a lot of money from nothing as of 2024.
This time, I tried to extract and write down the essence of YouTubers’ YouTube videos where they talk about how to make money on YouTube. I’m actually posting a video, but I want people who don’t say ‘un’ or ‘sung’ to watch it.
Just Start It.
In this article, I will say, “Let’s continue with a strategy,” and this is actually true.
Even if you make random videos, it won’t be like it was around 2017.
However, if you keep making videos, you will learn how to use YouTube’s functions and editing software, and your work will become more efficient.
All you need to do is post a slightly edited hobby video on TikTok, so let’s start by posting the video on your first channel. I won’t succeed anyway.
What’s more, no matter how bad the video is, it’s still many times better than not posting anything at all.
About 7R System
The 7R system is proposed by a YouTube channel called “Think media.”
By repeatedly posting videos while following the seven steps below, we aim to continue mass producing even better content.
reverse engineering
↓
research
↓
record
↓
release
↓
rocket & rank
↓
review
↓
Repeat & Repurpose
Let’s take a look at them one by one.
Reverse engineer (success case study)
Gone are the days when people were successful by doing things randomly. In order to launch a new channel in 2024 and aim for success, a suitable strategy is required.
“What kind of people is this YouTube channel targeting?”
“What problem does this YouTube channel solve for its viewers?”
Let’s take a channel about fishing as an example.
Q: What is the target of the channel?
A: People who are trying to start fishing.
Q: What problems does this channel solve?
A: Solve questions about recommended fishing gear, how to use it, and where to go.
In addition to this, we will also conduct successful case studies. After all, it’s reverse engineering.
For example, try typing “Top 5 lures for catching bass fish” into the YouTube search field.
If you really want to emulate successful examples, be sure to read all the search results on the top page.
Surprisingly, the short video was the first hit.
Unexpectedly, the number one search ranking was AI voice. Moreover, there is no entry in the summary section. And 1.5 years ago.
The second short video also has no description in the summary section. People go to physical stores and introduce the actual products in a complete and friendly manner.
Let’s take a look about other videos.
The first is a live-action video of an uncle who seems to be enjoying fishing. It really gives me a sense of trust when people like this come out in my hobby genre.
The editing is simple, but the story is smooth and never boring to watch.
The second film is also live-action.
Pay attention to the careful description of timestamps, hashtags, etc. in the summary section.
When I saw things like this, I thought, “They even have a boat, so it looks strangely authentic. It’s a bit difficult to get into.”
I thought, “I wish I could suggest a way to enjoy a holiday at an affordable price without spending a lot of money or buying a lot of equipment.”
At the very least, an approach like “a fishing gear set recommended for beginners” seems to be an option.
Research
Basically, you will be gathering access to your channel through related videos and inflows from YouTube and Google searches.
Therefore, it is important to understand the search volume and the strength of competition for the keywords you are aiming to attract traffic to.
If the search volume is too low, no one will come to look at it in the first place, and if the competition is too strong, there’s no way to take advantage of it either.
When searching for keywords, the suggestion function within YouTube/Google search can also be helpful.
It’s important to keep a close eye on your competitors’ play counts and video styles for each keyword.
There are projects like A fishing showdown using only the tools you bought at Walmart!'' and titles like5 Best Fishing Rods in 2020.”
It’s a sight to see that the video was created with only content focused on Walmart.
This is an idea that can lead to interesting projects such as Get all your car wash goods from Autobacs'' orGo camping with only 100 yen shop products.” Well, it’s already been done.
The key here is to establish a style for your YouTube channel that is already likely to be successful.
Win from the planning stage. Let’s keep this in mind.
Of all the channels I’ve created, the ones I started with a random idea haven’t really come to fruition. On the other hand, successful channels had solid plans.
Record
We will create a video based on the strategies we have developed so far.
In this day and age, video production can be easily done using just a computer, so I feel like it would be better to call it video production rather than record production.
In extreme terms, competitors/pioneers have already established a style.
Let’s basically imitate it while incorporating some uniqueness.
Release
Now that the video is ready, all that’s left to do is post it, but there are three sacred treasures waiting for you: the title, thumbnail, and summary field.
If you neglect these things, you won’t be able to properly spread your videos. Especially in a saturated market.
Be sure to include timestamps if necessary and fill out the summary section to ensure that you are doing all you can to ensure SEO on YouTube.
Don’t forget to use tags and playlists and don’t slack off. You have to differentiate yourself from the competition. Remember that it is difficult to outsmart your competitors.
Rocket & rank
Congratulations. The video has been released.
Now, this step is a bit confusing, but it’s just some extra work you can do after posting your video.
〇Notify new videos on SNS and community posts
〇Post to the email magazine
And so on.
Review
Just as important as posting videos is reviewing the videos you’ve posted.
It’s not enough to just look at the number of views or subscribers.
Let’s open Analytics and analyze it properly.
At this step, I confirmed that 30% of viewers left the video at the opening.
There is also data that shows that viewer ratings for a certain music program plummeted when a Korean idol appeared in front of a Japanese artist and interfered with the show.
The viewer retention rate decreased during the part where the screen continued to speak monotonously without any change,'' orThe viewer retention rate was flat during the time-lapse of the scene at hand with the camera.” , “There are more middle-aged viewers than I expected,” and so on.
Repeat/Repurpose (repeat while improving)
Let’s create the next content based on this data and reflections.
If you have a video that grows well, try making a sequel or expand into related keywords.
How long should the video be? How often should you post? I’ll think about it in various ways.
For me, it seems better to focus on one or two channels rather than posting to multiple channels at the same time.
I forgot to mention, there’s no rule that says you can only run one channel at a time.
About the “five chains” that bind the channel
The channel “Film Booth” explained the key points of running a YouTube channel using a chain.
Avatar (potential customer)
This is an especially important concept when attacking a niche.
First of all, decide what kind of people you want to see your video.
Research
It’s a concept that comes up in many places, so let’s quickly explain it.
This time we’ll focus on thumbnails, but there is a thumbnail format that can easily increase the number of views.
It is also helpful to look at the trending pages and see what titles and thumbnails tend to get the most views.
Planning
“Planning” is creating a strategy based on the data collected in the previous two steps.
In addition to the content of the video, it is important to create a thumbnail and title that will attract clicks.
Production
Just make a video according to your previous strategy.
Basically, the more elaborate the editing, the better. I’ll simplify it though.
Reacting (reflection and improvement)
Look back at the data and comments, and the more times I post videos, the better the videos become.
cherish the first few seconds
After posting a video, you will see a graph of this viewer retention rate.
Basically, it’s a downward trend, but it’s common for 30-50% of viewers to leave within the first 30 seconds.
On the channel I used to run, it seemed like 15-30% of the viewers left after just a few seconds of opening, and the graph went down.
Videos that people watch for a long time and videos that have a low withdrawal rate are likely to be judged as good videos.
If you have the time, stick to the first part.
Mr.Beast’s advice: improve one element every time you make one.
Let’s summarize what the world’s top YouTuber “Mr.Beast” said.
To put it simply, it says, “Create 100 videos. Be sure to add a new challenge or improvement to each video you make.”
The first thing to do is to post it.
Second, try filling out the summary section thoroughly.
The third one is to try adding a new edit.
For the fourth film, try adding an edit that adds an echo to the narration’s voice.
The fifth thing to do is try adding new ideas when editing thumbnails.
For the 6th title, add the title while referring to the growing video.
He said that all kinds of points could be improved, such as the title, thumbnail, sound effect selection, subtitle font, scene changes, etc.
Basically, good ideas are essential for success, but this will also allow you to make good videos in the process of finding your luck.
Narrow down your ideas to one out of 100.
If you want to start a YouTube channel, start by writing down at least 100 ideas.
From that list, they narrow it down to about 10, and then narrow it down to one before taking action.
It’s true that if you think about it calmly, it’s strange to start with just one idea that just pops into your head.
The effort involved in creating videos is very tiring, so even if you try to reduce the effort with AI and various other innovations, you’ll still have to work on 3 to 4 channels at the same time in a month.
I might try it too…
Use B-roll to keep the screen from looking monotonous
Don’t bore your audience. Such a thing.
If the same viewing angle continues while the commentary is being read out loud, viewers will easily get bored.
You don’t have to worry about copyright-free video sites, so let’s go with “B-roll,” which changes only the screen while keeping the audio the same.
Aim Niche
This is also something that is often said, but even if you are already on the strategy of “attacking knitwear”, you should take it one or two steps further.
The aim is to find a site that has a solid number of searches and yet has little competition.
Use tools as needed.
You may want to search for a service called vidIQ.
references
『If I Started a YouTube Channel in 2024, I’d Do This!』by Think Media
『If I Started a YouTube Gaming Channel in 2024, I’d Do This!』by MidnightMan
『If I started a new YouTube channel, I’d do this first』by Film Booth
『Watch This BEFORE You Start a YouTube Channel!』by vidIQ
『This Stops 95% of YouTube Channels Growing』by Film Booth
『I BLEW UP a YouTube video as fast as I could』by Film Booth
『The ULTIMATE Small Channel Guide to YouTube』by vidIQ
『Genius YouTube Advice for 15 Minutes Straight…』by Think Media
『SMALL Channels Become BIG Channels When They Do This!』by vidIQ
『The Next 15 Minutes WILL CHANGE Your Channel FOREVER!』by vidIQ
『43 Minutes of Straight Up YouTube Advice』by vidIQ
『How To Create A YouTube Channel! (2024 Beginner’s Guide)』by Make Money Matt
『If I started a YT channel in 2024, I’d do this :』by Ruri Ohama
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